Started in 2019, Dromader originated as a Poland based company that designs comfortable, secure, and user-friendly baby carriers. Dromador has experienced continuous growth since its beginnings.
Our initial approach prioritises understanding the client’s needs. Dromader has previously encountered challenges with the other International Expansion service. Coming to TurnKey FBA, they aimed to establish a stronger presence in the US market place. After analysing Dromader’s products, we collaborated closely to devise a US marketplace expansion strategy.
Using the numerical data gathered from Helium10, JungleScout, and other tactics software, our Amazon specialists provide a recommendation for international expansion strategy. In the meanwhile, we had a new pricing strategy that accounted for fluctuating exchange rates and ensured profitability in the US marketplace.
Using the numerical data gathered from Helium10, JungleScout, and other tactics software, our Amazon specialists provide a recommendation for international expansion strategy. In the meanwhile, we had a new pricing strategy that accounted for fluctuating exchange rates and ensured profitability in the US marketplace.
Our team conceptualised Dromader’s photography for creating lifestyle images of a family hiking and going campaign together with the baby carriers, which highlighted the memory using the products. We also optimised their account image listings with up to 9 photos and videos per product.
The main image CTR hack was conducted to create the most effective product listing image angle points. The purpose was to amplify products, to improve the click through rates, and to increase the attention on the brand based on lifestyle and products used by customers.
We used the brand’s mission and assets to create compelling A+ content, infographics and copywriting to address the customers’ lifestyle communication needs. We used our SEO phases in combination with copywriting and creative to help boost sales and conversation through a clear branded message. The purpose was to improve ranking, indexing and traffic rates.
Dromader’s Store has been officially created on the US marketplace and UK marketplace. The brand storefront was designed to highlight the values of Dromader values, focusing on key themes such as Discover, Conquer, Naturally With Dromaders.
A brand story was crafted, emphasising the brand’s message of family time together and the practical benefits of using baby carriers. These efforts aimed to enhance product presentation, inspire customers with a compelling story, and boost search rankings and listing conversation rates. Understanding the needs of customers, storefront was designed to work as an effective way for cross-selling, which suggests the brand's products with high reviews from consumers.
We used PPC campaigns to penetrate the US market, ensuring Dromader’ keywords rise to the top regarding US customer trends, boosting conversion rates, slashing advertising costs, gaining market share and creating a new revenue stream for the brand.
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