Case study

Boost Oxygen

Boost Oxygen provides portable oxygen canisters for athletes, travellers, and wellness enthusiasts globally. With TurnKey FBA’s expertise, the brand has grown stronger and achieved significant success on Amazon

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321
%
Increase in sales
Compared to 2022, current average monthly sales are now 321% higher
67
Unique ASINs
Successfully improved the performance of 67 listings
-
60
%
Spending on advertising
We helped the brand save 60% on ads spending (Percentage change of advertising cost of sales)
400
+
Days with TurnKey FBA
Onboarded on May 2023
Overview
Founded in 2007, Boost Oxygen has been the entrepreneurial pioneer for developing a brand new retail category: 95% Pure Supplemental Oxygen in lightweight, portable and affordable canisters for health, recovery, natural energy and athletic performance
Our roles
  • Account management
  • International market expansion
  • Product listing optimisation
  • Graphic design
  • Copywriting & localisation
  • PPC management
  • Hazardous material product
Our challenges
  • Stagnant Sales in EU Marketplace: Boost Oxygen struggled to capture market share in the Amazon EU market
  • Deactivated Account: Boost Oxygen faced the challenge of restoring visibility and operations on Amazon EU after a 6-month account deactivation
  • Amazon Competition: Boost Oxygen needed to boost direct sales on Amazon EU as most sales were driven by retailers
Account Management
  • Reactivated the Seller Account and now manage Boost Oxygen's European Amazon account post-reactivation
  • Collaborate closely with the brand to strategize sales and optimise performance
  • Provide end-to-end service from initial account setup to ongoing maintenance
  • Deliver tailored strategic consultations aligned with Boost Oxygen's Amazon goals
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International Market Expansion
  • Conduct market analysis and develop tailored entry strategies for new international markets
  • Manage logistics and fulfilment processes, ensuring efficient and cost-effective shipping solutions for international customers
  • Ensure all products meet the regulatory requirements and standards of each international market to facilitate smooth market entry and operation
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Product Listing Optimisation
  • Optimise Boost Oxygen product listings for enhanced visibility and conversion rates
  • Utilise strategic keyword placement in titles, bullet points, and descriptions
  • Enhance listing graphics and introduce instructional videos for clearer communication
  • Expand product range to cater to diverse customer needs
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Graphic Design
  • Create lifestyle photography featuring active individuals using Boost Oxygen
  • Develop compelling A+ content and infographics
  • Optimise product image listings with up to 9 photos and 1 video per product
  • Implement main image CTR strategies to identify the most effective product listing visuals
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Copywriting and Localisation
  • Craft SEO-optimised product titles and bullet points using high-ranking keywords tailored to Amazon’s algorithm
  • Highlight key features, lifestyle benefits, and customer-centric keywords for better readability
  • Localise content to ensure cultural relevance and appeal across different markets
  • Improve product pages to comprehensively boost conversion rates
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PPC Management
  • Develop and manage targeted PPC campaigns to maximise ROI
  • Optimise ad performance continuously using real-time data and market trends
  • Conduct keyword research and adjust bids to drive relevant traffic
  • Deliver detailed performance reports to keep you informed
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Hazardous Material Product
  • Comply with all regulatory requirements for hazardous materials
  • Implement safety protocols for storage, handling, and transportation
  • Provide comprehensive documentation and labelling to meet Amazon’s standards
  • Offer expert guidance to navigate hazardous material sales complexities
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