case study

Dromader

Established in 2019, Dromader is a Poland-based company specialising in designing comfortable, secure, and user-friendly baby carriers. Since its inception, Dromader has demonstrated steady growth. By joining Amazon's FBA program, they aimed to diversify their revenue streams and expand their market reach

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10
Marketplaces managed
Presence in 10 marketplaces across the Amazon network
300
+
Days with TurnKey FBA
Onboarded on August 2023
450
%
Average growth in PPC sales
Achieved an average growth in PPC sales of 450%
-
60
%
YoY changes in ACOS
Reduced ACOS by 60% year over year
Overview
Started in 2019, Dromader originated as a Poland based company that designs comfortable, secure, and user-friendly baby carriers
Our roles
  • Account Management
  • International Market Expansion
  • Product Listing Optimisation
  • Graphic Design
  • Copywriting and Localisation
  • PPC Management
  • Brand Storefront
Our challenges
  • Difficulty in finding supported agencies: Dromader faced challenges and dissatisfaction with previous agencies and was searching for a suitable team with Amazon expertise to assist them in their Amazon journey
  • Business expansion: Unfamiliar with the Amazon market and not relying on it as their primary revenue stream, Dromader sought to expand their presence on Amazon to diversify their selling channels
  • Brand strategy: Dromader aimed to differentiate their brand in the baby products category, enhance revenue per unique visitor, and maximise the value of each interaction
Account Management
  • Open a US Amazon account to support Dromader’s international expansion
  • Conduct Account Health checks, including managing feedback and consulting on competitive pricing
  • Develop a strategic roadmap tailored to Dromader’s goals and market objectives
  • Implement strategies to enhance sales and operational efficiency on Amazon
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International Market Expansion
  • Leverage data from Helium 10, JungleScout, and other tools to effectively plan US expansion
  • Implement a revised pricing strategy to manage exchange rate fluctuations and ensure profitability in the US market
  • Optimise international shipping and reduce costs through our extensive network and expertise
  • Facilitate international expansion procedures, including regulatory registrations and logistics setup
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Product Listing Optimisation
  • Improve product titles, bullet points, and A+ content to emphasise key aspects like age range and special features
  • Use engaging images and instructional videos to provide detailed product information on size and function
  • Implement an efficient SKU system to streamline inventory management
  • Optimise listings comprehensively to boost visibility and sales performance
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Graphic Design
  • Conceptualise lifestyle photography featuring family activities like hiking and bonding with baby carriers
  • Create engaging A+ graphics and infographics to address customer pain points
  • Optimise image listings with up to 9 photos and 1 video per product
  • Conduct strategic main image CTR optimisations to identify effective listing angles
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Copywriting and Localisation
  • Develop compelling A+ content and infographics that cater to customer lifestyle needs
  • Blend SEO phrases seamlessly to boost sales and conversions while maintaining clear, branded messaging
  • Tailor content to regional preferences and cultural differences, ensuring relevance in various international markets
  • Localise copy to maximise engagement and clarity for diverse audiences
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PPC Management
  • Launch PPC campaigns to penetrate the US market, optimising keywords for higher conversion rates and lower ACoS
  • Target competitors and relevant keywords to boost click-through rates with Sponsored Product Ads
  • Place Sponsored Display Ads strategically in high-converting categories for prime search result placements
  • Use competitive keywords in Sponsored Brand Ads to enhance brand visibility and awareness
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Brand Storefront
  • Create a storefront that highlights Dromader's core values: Discovery, Conquest, and Natural Living
  • Develop a compelling narrative focused on family bonding and the practical benefits of baby carriers
  • Aim to improve search rankings and increase conversion rates by inspiring customers with an engaging story
  • Facilitate effective cross-selling within the portfolio through a customer-centric brand story
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